A firestorm erupted this week in response to the pharmaceutical company Mylan's steep increase in the price of its EpiPen, a life-saving treatment for severe allergic reactions, with consumers and politicians expressing outrage over the device's now $600-plus price tag. Currently there is no generic version of the medication and just one, infrequently used, competitor. On Thursday, in response to the furor, the company announced it would issue coupons covering up to $300 of the cost to users whose insurance plans have high deductibles and also increase the income level for those eligible for its patient assistance program, which provides the EpiPens for free.
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